Spotlight on Gucci Marmont
<p>
Just what is a “Marmont” anyway? Other than being the name of one of Gucci Creative Director, <a href="https://www.latimes.com/fashion/la-ig-chateau-marmont-gucci-collaboration-20181101-story.html" style="background-color: initial; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">Alessandro Michele’s preferred hotels</a>—the grand old Hollywood <a href="http://www.chateaumarmont.com/" style="background-color: initial; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">Chateau Marmont</a>—you probably know the Marmont as the Gucci “it” bag that comes in many forms. In fact, the Gucci Marmont comes in so many forms that she might seem hard to pin down sometimes. What makes a Marmont a Marmont? And what is it that makes this little number so irresistible? Let’s take a closer look.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/443496-gg-marmont-trompe-loeil-large-shoulder-bag/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/14719/166173/IMG_1238__30374.1555982753.JPG?c=2?imbypass=on&imbypass=on" alt="Gucci Marmont Trompe L'Oeil Large Shoulder Bag" title="Gucci Marmont Trompe L'Oeil Large Shoulder Bag"></a>
</p>
<p>
We’ll start with the hardware. The most recognizable feature of any Gucci Marmont is likely the forward facing GG emblem. Like <a href="https://www.prestigeonline.com/th/style/fashion/gucci-gg-psychedelic-collection/" style="background-color: initial; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">Prestige Online tells us,</a> this take on the interlocking G’s that make up Gucci’s classic logo has been showing up since the 60s. The double G is much older than that. <a href="https://www.logocentral.info/gucci-logo-meaning-history-gucci-emblem/" style="background-color: initial; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">Logo Central tells the story</a> that in 1933, Aldo Gucci—son of Gucci founder, Guccio Gucci—designed the interlocking, facing double G to honor his father, who had run the business for 12 years without a logo. Creative Director, Alessandro Michele <a href="https://www.lofficiel.at/en/woman/gucci-is-updating-its-logo" style="background-color: initial; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">is credited</a> with reinvigorating the antiqued gold GG emblem and the House of Gucci as a whole when he took the helm in 2015 and debuted the Gucci Marmont line just a year later in the summer of 2016.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/447632-marmont-small-atx/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/18932/218588/IMG_4869__74304.1579813226.1280.1280__85437.1579814731.jpg" alt="Gucci GG Marmont Small Green Leather" title="Gucci GG Marmont Small Green Leather"></a>
</p>
<p>
That twist on the classic name shines front and center on every Marmont and is backed by quality quilted (or Matelassé) material. Usually found in either calfskin leather or velvet, Marmonts often feature a chevron pattern in their quilting, but others have diagonals or a blend of chevron and a scalloped patterning.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/573907-beloved-marmont/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17253/195680/IMG_9917__23442.1569605009.1280.1280__02860.1570031521.jpg" alt="Gucci Beloved Marmont" title="Gucci Beloved Marmont"></a>
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/446744-gg-marmont-mini-quilted-velvet-crossbody-pl2/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17852/204842/IMG_4720__12429.1572564662.1280.1280__43204.1572890287.jpg?c=2?imbypass=on&imbypass=on" alt="Gucci GG Marmont Mini Quilted Velvet Crossbody" title="Gucci GG Marmont Mini Quilted Velvet Crossbody"></a>
</p>
<p>
Stitched into the back of each Marmont piece—whether it’s a wallet, a shoulder bag, or bucket tote—is either a heart or another iteration of the forward facing GG symbol.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/476674-gg-marmont-bucket/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17668/200520/IMG_2215__27166.1571433938.jpg?c=2?imbypass=on&imbypass=on" alt="Gucci GG Marmont Bucket" title="Gucci GG Marmont Bucket"></a>
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/443499-gg-marmont-matelesse-atx/"></a>
</p>
<p>
<img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/19497/225044/IMG_6517__68656.1582759083.JPG?c=2?imbypass=on&imbypass=on" style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 15px; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">
</p>
<p>
Beyond that, the Marmont family encompasses even more fun variations. Belt bags and crossbodies come in pleasing rounded shapes, while the shoulder bags and flaps square off a little in their structure.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/476434-marmont-belt-bag-pl2/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/19131/220857/IMG_9265__46530.1580931381.1280.1280__84854.1580931969.jpg?c=2?imbypass=on&imbypass=on" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;" alt="Gucci Marmont Belt Bag" title="Gucci Marmont Belt Bag"></a>
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/474575-gg-marmont-mate-mini-pl3/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17953/206426/IMG_6170__28408.1573663595.1280.1280__98501.1573664977.jpg?c=2?imbypass=on&imbypass=on" alt="Gucci GG Marmont Velvet Mini Green" title="Gucci GG Marmont Velvet Mini Green"></a>
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/453569-marmont-shoulder-medium-pl1/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17081/190023/IMG_4931_2__56125.1568581771.1280.1280_edited-1__00530.1568738619.jpg?c=2?imbypass=on&imbypass=on" alt="Gucci Marmont Shoulder Black Leather" title="Gucci Marmont Shoulder Black Leather"></a>
</p>
<p>
Many bags feature elegant, adjustable chain straps. Some include embroidered elements reminiscent of the hippie influence <a href="https://www.vogue.com/article/gucci-alessandro-michele-creative-director-profile"><em>Vogue</em> mentions</a> in describing Michele’s upbringing. No matter which version you choose, though, all Marmonts seem to exhibit poppy, playful updates on vintage charm.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/marmont-gg-medium-embroidered-velvet-bag/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17870/204857/IMG_2406__11865.1572725270.1280.1280__19886.1572894588.jpg?c=2?imbypass=on&imbypass=on" alt="Gucci GG Marmont Medium Embroidered" title="Gucci GG Marmont Medium Embroidered"></a>
</p>
<p>
Reviewers don’t get too hung up on the definitions of the Marmont, though. Most praise the bag’s <a href="https://www.lifestyleasia.com/sg/style/fashion/5-reasons-gucci-bag-new-bag/">flexibility in style</a> and sturdy, <a href="http://www.designerbagsblog.com/is-the-gucci-marmont-bag-worth-it/">scratch-resistant leather</a>. It’s definitely the kind of bag that will work its way into your heart and your life even more as you carry it!
</p>
<p>
Shop more Gucci Marmont bags <a href="https://www.keeksdesignerhandbags.com/search.php?search_query=gucci%20marmont§ion=product">here</a>.
</p>
Just what is a “Marmont” anyway? Other than being the name of one of Gucci Creative Director, <a href="https://www.latimes.com/fashion/la-ig-chateau-marmont-gucci-collaboration-20181101-story.html" style="background-color: initial; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">Alessandro Michele’s preferred hotels</a>—the grand old Hollywood <a href="http://www.chateaumarmont.com/" style="background-color: initial; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">Chateau Marmont</a>—you probably know the Marmont as the Gucci “it” bag that comes in many forms. In fact, the Gucci Marmont comes in so many forms that she might seem hard to pin down sometimes. What makes a Marmont a Marmont? And what is it that makes this little number so irresistible? Let’s take a closer look.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/443496-gg-marmont-trompe-loeil-large-shoulder-bag/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/14719/166173/IMG_1238__30374.1555982753.JPG?c=2?imbypass=on&imbypass=on" alt="Gucci Marmont Trompe L'Oeil Large Shoulder Bag" title="Gucci Marmont Trompe L'Oeil Large Shoulder Bag"></a>
</p>
<p>
We’ll start with the hardware. The most recognizable feature of any Gucci Marmont is likely the forward facing GG emblem. Like <a href="https://www.prestigeonline.com/th/style/fashion/gucci-gg-psychedelic-collection/" style="background-color: initial; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">Prestige Online tells us,</a> this take on the interlocking G’s that make up Gucci’s classic logo has been showing up since the 60s. The double G is much older than that. <a href="https://www.logocentral.info/gucci-logo-meaning-history-gucci-emblem/" style="background-color: initial; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">Logo Central tells the story</a> that in 1933, Aldo Gucci—son of Gucci founder, Guccio Gucci—designed the interlocking, facing double G to honor his father, who had run the business for 12 years without a logo. Creative Director, Alessandro Michele <a href="https://www.lofficiel.at/en/woman/gucci-is-updating-its-logo" style="background-color: initial; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">is credited</a> with reinvigorating the antiqued gold GG emblem and the House of Gucci as a whole when he took the helm in 2015 and debuted the Gucci Marmont line just a year later in the summer of 2016.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/447632-marmont-small-atx/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/18932/218588/IMG_4869__74304.1579813226.1280.1280__85437.1579814731.jpg" alt="Gucci GG Marmont Small Green Leather" title="Gucci GG Marmont Small Green Leather"></a>
</p>
<p>
That twist on the classic name shines front and center on every Marmont and is backed by quality quilted (or Matelassé) material. Usually found in either calfskin leather or velvet, Marmonts often feature a chevron pattern in their quilting, but others have diagonals or a blend of chevron and a scalloped patterning.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/573907-beloved-marmont/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17253/195680/IMG_9917__23442.1569605009.1280.1280__02860.1570031521.jpg" alt="Gucci Beloved Marmont" title="Gucci Beloved Marmont"></a>
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/446744-gg-marmont-mini-quilted-velvet-crossbody-pl2/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17852/204842/IMG_4720__12429.1572564662.1280.1280__43204.1572890287.jpg?c=2?imbypass=on&imbypass=on" alt="Gucci GG Marmont Mini Quilted Velvet Crossbody" title="Gucci GG Marmont Mini Quilted Velvet Crossbody"></a>
</p>
<p>
Stitched into the back of each Marmont piece—whether it’s a wallet, a shoulder bag, or bucket tote—is either a heart or another iteration of the forward facing GG symbol.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/476674-gg-marmont-bucket/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17668/200520/IMG_2215__27166.1571433938.jpg?c=2?imbypass=on&imbypass=on" alt="Gucci GG Marmont Bucket" title="Gucci GG Marmont Bucket"></a>
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/443499-gg-marmont-matelesse-atx/"></a>
</p>
<p>
<img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/19497/225044/IMG_6517__68656.1582759083.JPG?c=2?imbypass=on&imbypass=on" style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 15px; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">
</p>
<p>
Beyond that, the Marmont family encompasses even more fun variations. Belt bags and crossbodies come in pleasing rounded shapes, while the shoulder bags and flaps square off a little in their structure.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/476434-marmont-belt-bag-pl2/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/19131/220857/IMG_9265__46530.1580931381.1280.1280__84854.1580931969.jpg?c=2?imbypass=on&imbypass=on" style="font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 15px;" alt="Gucci Marmont Belt Bag" title="Gucci Marmont Belt Bag"></a>
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/474575-gg-marmont-mate-mini-pl3/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17953/206426/IMG_6170__28408.1573663595.1280.1280__98501.1573664977.jpg?c=2?imbypass=on&imbypass=on" alt="Gucci GG Marmont Velvet Mini Green" title="Gucci GG Marmont Velvet Mini Green"></a>
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/453569-marmont-shoulder-medium-pl1/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17081/190023/IMG_4931_2__56125.1568581771.1280.1280_edited-1__00530.1568738619.jpg?c=2?imbypass=on&imbypass=on" alt="Gucci Marmont Shoulder Black Leather" title="Gucci Marmont Shoulder Black Leather"></a>
</p>
<p>
Many bags feature elegant, adjustable chain straps. Some include embroidered elements reminiscent of the hippie influence <a href="https://www.vogue.com/article/gucci-alessandro-michele-creative-director-profile"><em>Vogue</em> mentions</a> in describing Michele’s upbringing. No matter which version you choose, though, all Marmonts seem to exhibit poppy, playful updates on vintage charm.
</p>
<p>
<a href="https://www.keeksdesignerhandbags.com/marmont-gg-medium-embroidered-velvet-bag/" target="_blank"><img src="https://cdn11.bigcommerce.com/s-qjrkyk/images/stencil/1280x1280/products/17870/204857/IMG_2406__11865.1572725270.1280.1280__19886.1572894588.jpg?c=2?imbypass=on&imbypass=on" alt="Gucci GG Marmont Medium Embroidered" title="Gucci GG Marmont Medium Embroidered"></a>
</p>
<p>
Reviewers don’t get too hung up on the definitions of the Marmont, though. Most praise the bag’s <a href="https://www.lifestyleasia.com/sg/style/fashion/5-reasons-gucci-bag-new-bag/">flexibility in style</a> and sturdy, <a href="http://www.designerbagsblog.com/is-the-gucci-marmont-bag-worth-it/">scratch-resistant leather</a>. It’s definitely the kind of bag that will work its way into your heart and your life even more as you carry it!
</p>
<p>
Shop more Gucci Marmont bags <a href="https://www.keeksdesignerhandbags.com/search.php?search_query=gucci%20marmont§ion=product">here</a>.
</p>